Evergreen principles
Usually stable even when the app updates.
- Attention
- Retention
- Relevance
- Conversion
- Offer fit
- Measurement
Platform Playbook 04
Use Facebook for the surface that actually converts — not because “everyone still has an account”.
Feed, Reels, Pages, Professional Mode, Groups, Messenger, Events, Marketplace. This Playbook is which Facebook job matches the business, what Meta does not publish, and when to keep, change, reduce or stop.
Platform access, not a PDF. Volatile rules are dated and re-checked.
Get the Facebook Playbook — £19Research system
Some things change. Some things do not.
Platform-specific
Can move with product, policy or market.
- Recommendation systems
- Account types
- Eligibility
- Monetisation
- AI-content rules
- Commerce and features
Evergreen strategy tells you what to optimise. Platform-specific evidence tells you how that platform currently works.
How we judge platform claims
Source / type of evidence — already used inside the Playbooks.
01
What the platform says
Official platform documentation and policy.
02
What creators report
Community experience, symptoms and edge cases — not platform fact.
03
What the evidence actually supports
Independent datasets, studies and observable patterns.
04
What you should do
Practical GetAIReality recommendation based on the available evidence.
Evidence strength
How strong the proof is. Separate from where the fact applies.
STRONGMODERATEWEAK / ANECDOTALREGION-DEPENDENTPLATFORM-SPECIFIC
- Strong
- Direct official documentation or multiple strong sources support the point.
- Moderate
- Good evidence supports the direction, but context matters.
- Weak / anecdotal
- Creator/community reports or limited observations — useful as a signal, not a rule.
- Region-dependent
- Scope, not strength. The fact can vary by country, market, programme, rollout or law. It can sit next to Strong.
- Platform-specific
- Scope, not strength. This can change and carries a verification date.
The system on a real claim
Taken from the approved Playbook. Classification unchanged.
Evidence strength
STRONGPLATFORM-SPECIFICFacebook Content Monetization is the current consolidated programme and was invite-only as of 3 September 2026.
Status is volatile. Check Professional Dashboard before treating payouts as a plan.
Last verified: 3 September 2026
Evidence strength
STRONGREGION-DEPENDENTPLATFORM-SPECIFICProfessional Mode can add public creator tools to a profile without creating a separate Page. Exact features can vary by account and market.
Last verified: 3 September 2026
Evidence strength
MODERATE“External links kill reach” is not established as a universal Meta rule. Native and link posts can perform differently without proving a penalty.
Putting the link in the first comment is creator folklore, not an official ranking rule.
Last verified: 3 September 2026
What this Playbook is for
- How the platform works in plain language.
- What the company officially says vs what creators claim.
- Setup, packaging, formats — enough to test, not a 12-week content course.
- Monetisation map without pretending ads are the business.
- A 30/60/90 test and a stop rule.
Facebook / Meta Platform Playbook
£19
Instant login · Pages vs Professional Mode, Reels, Groups, commerce caveats · 30/60/90 test and keep / stop
Get the Playbook — £19Choosing channels, not just Facebook? TikTok + Instagram + YouTube — £49
Building an AI Influencer?
This Playbook is the reach layer. The decision and build order live in the AI Influencer system.
See the AI Influencer system →Is this a PDF?
No. You get a login to a living library, so the module can be updated when the platform changes its published rules.
Are platform fees included?
No. Anything you choose to spend on ads or tools is yours, paid to that company directly.
Do you teach a secret algorithm?
No. We separate what the platform publishes from what creators report, and we say plainly where a number is not published at all.
What is the refund?
Fourteen days from purchase, no reason needed, even if you have already read it.